The Journey Begins: Founding of Srivaru Motors

Srivaru Motors (SVM) was established with a clear vision: to redefine India’s two-wheeler industry by embracing cutting-edge electric mobility solutions. Founded by Mohanraj Ramasamy, a visionary engineer with extensive experience at Tesla, SVM aims to create a paradigm shift in how Indians perceive and experience two-wheeler transportation. Recognizing the potential of Indian talent and the urgent need for sustainable transportation, Mohanraj returned to his roots to revolutionize the industry.

With its headquarters in Coimbatore, Tamil Nadu, Srivaru Motors has positioned itself as a pioneer in designing and manufacturing premium electric motorcycles. The company’s commitment to sustainability, innovation, and performance has made it a significant player in India’s growing electric vehicle (EV) market.

Building the Foundation: Vision and Mission

Srivaru Motors was born out of a desire to combine the best of technology and sustainability. The company’s mission revolves around creating high-performance, eco-friendly two-wheelers that deliver unmatched quality and riding experiences. The core objectives of SVM include:

• Revolutionizing Two-Wheelers: By introducing electric vehicles that compete head-to-head with conventional petrol-powered bikes.
• Sustainability: Developing solutions that reduce the carbon footprint and promote greener transportation.
• Customer-Centric Innovation: Crafting motorcycles that are efficient and exhilarating to ride.

The Launch of Prana 2.0 Series: A New Era in Electric Motorcycles

Managing Director Mr. Mohanraj Ramasamy and CMO Mr. Felix Heinimann proudly present the new Prana 2.0 at the launch event.

The Prana 2.0 series represents Srivaru Motors’ flagship offering, showcasing the company’s dedication to innovation and performance. Designed to compete with 300cc petrol motorcycles, the Prana 2.0 series combines style, power, and sustainability to meet the demands of modern riders.

Key Milestones Leading to the Launch:

1. Research and Development: Years of meticulous R&D focused on building an electric motorcycle that blends performance, efficiency, and affordability.
2. Strategic Partnerships: Collaborating with local suppliers and investors in Tamil Nadu to create a robust EV ecosystem.
3. Sustainability Initiatives: The introduction of programs like the SVMCSR Green Credit Program, encouraging customers to plant trees and contribute to environmental conservation.

Features of the Prana 2.0 Series

The Prana 2.0 series is designed to set new standards in the electric two-wheeler segment. With advanced engineering and a rider-centric approach, the bikes deliver exceptional performance while maintaining affordability. Key features include:

Multiple Variants:

• Grand Variant: Offering a 150 km range, this model caters to urban commuters.
• Elite Variant: With a 250 km range, this variant is ideal for long-distance riders.

Impressive Performance:

• Top speed exceeding 123 km/h.
• Acceleration of 0–60 km/h in under 4 seconds.
• Powered by a hub-mounted BLDC motor and lithium-ion battery packs.

Innovative Technology:

• Smart digital instrument cluster.
• Self-healing components like motor controllers and battery management systems.
• CAN communication technology for centralized control of bike components.

Riding Modes:

• Practice Mode: Smooth acceleration with a cap of 45 km/h.
• Drive Mode: Balanced acceleration and a top speed of 123 km/h.
• Sports Mode: High performance for an exhilarating ride.
• Reverse Mode: Convenient maneuvering in tight spaces.

Sustainability Focus:

• The Green Credit Program offers discounts for eco-friendly actions.
• Designed to provide the lowest cost of ownership in its segment.

Expansion and Future Plans

Srivaru Motors is not just focused on the present but has ambitious plans for the future. The company’s first phase of operations includes launching the Prana 2.0 series through 12 dealers across southern India. In addition, SVM aims to:

• Open 25 retail outlets in key regions.
• Expand manufacturing capabilities with multiple plants in Tamil Nadu.
• Develop assembly lines in Chennai and Mangalore to serve broader markets.
• Introduce advanced models with cutting-edge features.

Conclusion

Srivaru Motors’ journey, from its inception to the launch of the Prana 2.0 series, reflects a relentless pursuit of excellence and sustainability. The Prana 2.0 motorcycles are not just vehicles; they symbolize a shift towards a cleaner, greener, and more innovative future. As SVM continues to expand its footprint, it is set to play a pivotal role in shaping the electric mobility landscape in India and beyond.